A shift in renting habits 

2025 renters aren’t moving as often as they used to. With the cost of moving rising and rental stock limited in many areas, tenants are thinking twice before uprooting. But it’s not just about logistics tenants are increasingly prioritising stability, and when they find a property they feel at home in, they’re keen to stay put. 

For landlords, this presents a unique opportunity. Long-term tenants mean fewer void periods, reduced advertising costs, and fewer turnover headaches. But keeping great tenants isn’t just about offering a roof over their head it’s about building a relationship based on respect, communication, and care. 

Why tenants stay longer now 

A stable rental home offers security in an uncertain world. Tenants are staying longer because they value the consistency, particularly if they’ve found a well-maintained property, a responsive landlord, and a home that suits their lifestyle. 

In many areas, competition for quality rentals is high. Moving is no longer the default choice when a lease ends it’s something tenants weigh carefully. If the home is right and the relationship is strong, most would prefer to renew rather than start over. 

How landlords can encourage long-term lets 

If you’ve got a tenant who pays on time, respects your property, and communicates well, it makes sense to do what you can to keep them. Here are a few key ways to nurture that relationship: 

• Be responsive and proactive: Promptly addressing repair issues and checking in on maintenance shows tenants they’re valued. A cared-for home builds loyalty. 

• Offer fair and transparent terms: Avoiding sharp rent increases and being upfront about any changes creates trust. If a rent rise is needed, explain the reasoning. Tenants appreciate honesty. 

• Invest in comfort, not just compliance: A few simple touches - new blinds, updated kitchen taps, a fresh coat of paint can go a long way in making tenants feel at home. These gestures are often more cost-effective than finding and vetting new renters. 

• Allow room for personalisation: Where possible, give tenants a bit of flexibility, whether it’s hanging pictures, planting flowers, or adjusting furniture. The more they can make it feel like their own, the more likely they are to stay. 

The value of a strong tenant-landlord bond 

At its heart, successful letting is about people. When tenants feel respected, secure, and listened to, they’re more inclined to take better care of the property, communicate openly, and commit long-term. That’s good news for landlords looking for reliable income and for tenants seeking a place to call home. 

Looking to retain great tenants? Let’s help you build lasting rental relationships